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  • Writer's pictureLiz Mozer

Our thoughts on forcing workers back into the office…

This month, I’d like to discuss a lovely article that I read from Business Insider that talked about how despite production going up when people worked remotely during lockdown, companies will start forcing workers to return to the office. Thankfully, BI said the truth, stating that this archaic policy will drive talent away, instead of the spin that Forbes put on it last year. Under the guise of “company culture” and “productivity”, what these companies really want is to micromanage their employees and collect the tax breaks they get from having the commercial space.


So let them. One thing that I’ve learned in the past couple of years is that people (or companies) need to learn the consequences of their actions, and for most of these companies that will be bankruptcy. Of course, here’s hoping that they don’t get bailed out. I believe the people who lead these companies to these decisions should have to bail their own companies out with personal assets rather than have the government help them or they’re just going to continue to play with workers lives and do it all over again under different means. 


What it boils down to is a listening problem by the ‘big guns’. According to the BI article, 98% of American workers want to work partly if not wholly remote, companies have a huge issue with that. And I’ll tell you why - because they want your identity to be work. That’s how they make the most profit, working you into the ground then laying you off and hiring someone else to work for cheaper. Instead of listening to their workers and making it a partnership, they want you to always be grinding. The good news is that a lot of people are starting to wake up to this, and that’s where we come in.


What if you could have a 4-day work week? What if you did something full-time that you woke up every morning excited to start your day? As someone who is now living that dream, I can tell you that it’s possible. Will it happen overnight? Nope. It’s definitely going to take a lot of planting and waiting for seeds to grow. But would you rather be working towards something amazing or settling for something that you already know will never work for you?


~


This month’s Honestly Great Marketing shout-out goes to Hungryroot for not only addressing pain points, giving a solution and making a personal pitch, but also doing it all without a hard sell AND in picture format:




And this month’s Honestly Bad Marketing goes to Wendy’s, who are considering a surge pricing model, aka charging more during peak hours like Uber does. And I bet all that extra money is going to go in the pockets of the hard working folks that are scheduled during those hours. Right, Wendy’s???




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