Ever feel like your business is a Jenga tower? One false move and it will tumble over, and you’ll be left to pick up the pieces and pick up wherever it fell?
Well the good news is that, usually, that’s not the case. However, you could be missing vital pieces as you try to build too much too soon, and you could lose all the progress you had made on a venture that wasn’t the right path. For example, you could spend a lot of money on billboards, and because they didn’t convey your product or service well, you would lose that money and be back to square one. You were doing what a book or a successful businessman had told you is the next step, yet it didn’t yield anything fruitful.
We’ll tell you straight off the bat - you may have money for advertising but as a small business, billboards are a huge investment. And even if you did invest in one and it does drive people to your site, are you sure that it’s set up for the best conversion rate? Here at HGM, we pride ourselves on our ability to really take a hard look at your Jenga tower and see what the missing pieces in the foundation are - filling in what your business specifically needs to stay on solid ground. That way, when you do start spending money on ads, the funnel leads to a sale as reliably as possible - with little to no chance of leads slipping through.
What are these vital pieces, you ask? Usually, it boils down to three “blocks” - website, emails, and branding. Strategy is what weaves them all together, building one on top of the other. If the website is not user friendly and clear, you’ve lost sales. If the branding is not cohesive, you lose more. And if the emails aren’t warming up leads you’ve gathered, you’re making the biggest marketing sin of all - an untouched email list of people who have already shown interest in your company*. All of these are contingent on each other, and work together to make your business stand out above others, and if even one is misaligned, can make or break a sale.
So if you’re looking to fill the gaps in your small business, we urge you to invite us to your table so we can help solidify the ground you’ve gained and future space yet to claim. Together we can build a strong foundation and tower to stand out for years to come.
A round of Jenga, anyone?
*note that purchased or unethically obtained email lists are not included in this - if you didn’t do the work to cultivate it, these lists will only drag your email rating down and make your emails automatically go to spam. These “leads” will also ignore your emails because there was no trust built to obtain their contact information.
Honestly Great Marketing
This month’s HGM goes out to Flip the Bird, a restaurant exclusively on the North Shore known best for their fried chicken, fries and frappes. They’ve introduced “Rollback Pricing” to not only help entice people back, but give their wallets a break in these trying times. Kudos FTB, you rock!!
Honestly Bad Marketing
This month’s HBM sadly goes to Crumbl Cookies, who were caught stealing 5 hours worth of wages from new employees by calling it a “trial shift” to “see if they could do the job”, all while their CEO is chronicling the building of his lavish new house. Read more about how that cookie franchise has Crumbl’d here.
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